DIGITAL SOP 059: How to Configure Google Optimize for A/B Testing on Your Website

Last Updated / Reviewed: March 25th, 2024

Execution Time: 30 min

Goal: To successfully set up Google Optimize on any website.

Ideal Outcome: Your Google Optimize setup is running, tested, and ready for you to start experimenting.

Prerequisites or requirements: To follow this SOP you need to have Google Tag Manager and Google Analytics setup on your website. If you don’t have them, you can follow these SOPs:

• Google Tag Manager:
  • SOP 004 for WordPress sites
  • SOP 065 for Shopify sites
  • SOP 066 for Squarespace sites

• Google Analytics
  • SOP 009 for non-Shopify sites
  • SOP 067 for Shopify sites

Why this is important: A/B Testing allows you to make careful data-driven changes to your user experience. Google Optimize is free and integrates perfectly with your existing Google Analytics property.

Where this is done: In Google Tag Manager, and Google Optimize.

When this is done: Only once per website.

Who does this: The person responsible for Website Management, or Conversion Rate Optimization.