Last Updated / Reviewed: March 25th, 2024
Execution Time: 3-5 minutes
Goal: To add an annotation to your Google Analytics view.
Ideal Outcome: An annotation is logged into Google Analytics and accessible by your other Google Analytics’ users.
Pre-requisites or requirements: You need to have Google Analytics set up on your website, if you haven’t done so yet, you can follow SOP 009.
The specific steps on this SOP apply only to Universal Google Analytics (not Google Analytics 4). If you followed other MyDigitalAcademia SOPs to create your Google Analytics account or if you set up Google Analytics before October 2020 you most likely have a Universal Analytics property.
Why this is important: Analyzing Google Analytics data without proper context might lead you to draw inaccurate conclusions.
Events that affect your business (like a sale, a launch, a competitor sale), your website (like a redesign), your marketing campaigns, or your Analytics implementation should all be taken into consideration while analyzing data.
Annotating your Google Analytics ensures that you have a solid logbook of what happened in your business and when, allowing you to better interpret the data.
Where this is done: In Google Analytics.
When this is done: Every time there is an event that might impact your data on Google Analytics.
Who does this: Everyone in the organization should be responsible for logging events of their respective business areas.
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