DIGITAL SOP 039: Dispatching extensive outreach emails with Gmail

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~10 minutes

Goal: Setting up a system that will allow you to send bulk outreach emails directly from your Gmail.

Ideal Outcome: You will be able to easily send customized emails to multiple addresses – which, thanks to modern technology, you will not have to create manually.

Prerequisites or requirements:

• Basically, you need a Gmail address – and if you don’t have one, you can easily create it. :).
• You also need to gather information about the contacts you want to send your bulk emails to.

Why this is important: Outreach emails are extremely important for your digital marketing efforts – but sending them manually can be a real chore, especially if you want to make them look as natural as possible. Obviously, sending the same email to 30 different recipients is pretty far from “natural” when they can see the entire list of people the email is addressed to.

Where this is done: In your browser, in your Gmail client, to be more specific.

When this is done: Whenever you need to send the same email to multiple addresses.

Who does this: You, your VA, your SEO, or a digital marketing agency you have employed.