DIGITAL SOP 031: How to create a lookalike audience

Last Updated / Reviewed: 01/09/2024

Execution Time: 5-10 minutes

Goal: To create a Lookalike Audience that you can use to expand your Facebook Ads audience.

Ideal Outcome: By the end of this SOP, you will have a Lookalike audience in the target country of your choice.

Prerequisites or requirements:

To follow this SOP to add Lookalike Audience, you need:

• Google Tag Manager installed on your site. If you haven’t done so already and you are using WordPress you can follow SOP 004 (web version).
• You should have created a Business Manager account for your site (you can follow SOP 010 (web version) to do that).
• You also need to have the Facebook pixel on your website. If you don’t have it yet, you can follow: SOP 005 (web version) (or SOP 068 (web version) if you’re using Shopify).
• You also need to have set up Facebook conversion tracking (you can follow SOP 017 (web version) to start tracking your conversions).
• Finally, you’ll need to have verified your domain inside Facebook Business Manager (you can follow SOP 97 (web version) to do that).

Why this is important: A Lookalike Audience uses your selected source audience as an input to create a group of people that share the same qualities (demographic information, interests and other) of the people in it, allowing you to scale your ads effectively.

Where this is done: In your Facebook Asset Library.

When this is done: When you want to scale your prospecting campaigns.

Who does this: The person responsible for paid advertising.