DIGITAL SOP 022: Enhancing Youtube Video Performance

Last Updated / Reviewed: March 25, 2024
Execution Time: 20 minutes/video

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Goal: Optimizing video content on YouTube, so that users find it easier when searching for the type of information you provide.

Ideal Outcome: Your YouTube videos will be watched by a large number of people – ergo, your business’ visibility will increase as well.

Prerequisites or requirements: A Gmail/YouTube account, quality video content to upload on your YouTube channel.

Why this is important: Video content is increasingly popular among Internet users – so much so that YouTube gathers no less than 30 million unique views every single day. Imagine capturing the attention of 0.01% of all these viewers and how much it could mean for your business!

Where this is done: Mostly on your YouTube channel.

When this is done: Whenever you upload a new video.

Who does this: You, your VA, your SEO specialist, or the digital marketing agency you’ve hired.

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