Last Updated / Reviewed: March 25, 2024
Execution Time: ~20-30 minutes
Goal: To create a simple Facebook ads campaign that targets those who almost purchased your product.
Ideal Outcome: You start generating more sales by marketing to your most qualified leads by investing under 30 minutes of your time in setting up a paid campaign.
Prerequisites or requirements: You can only do this once you have already installed the Facebook Pixel on your site.
Why this is important: Remarketing campaigns are perhaps the first type of paid campaign you should start running if you already have consistent website traffic. Cart abandonments are easy-to-capture revenue opportunities.
Where this is done: In the Facebook Ads Manager and Google Tag Manager.
When this is done: When you have a significant number of people going through your checkout flow and want to implement a process to bring a portion of them back to your site (and complete their purchase.)
Who does this: The person responsible for executing the campaign.
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