DIGITAL SOP 006: Generating UTM URLs for Monitoring Your Campaigns

Last Updated / Reviewed: March 25, 2024

Execution Time: ~5 minutes

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Goal: To easily create and keep a database of all the UTM URLs for the different campaigns you use to drive traffic to your site.

Ideal Outcome: You have a consistent usage of UTM parameters across your team, platforms, and campaigns that allows you to easily understand the impact of your different campaigns using tools like Google Analytics.

Why this is important: UTM URLs allow you to assess how effective your marketing activities are, but it is often difficult to establish a consistent usage of UTM URLs.

Where this is done: In your UTM Campaign Builder spreadsheet (provided).

When this is done: Any time you plan on linking to your site as a part of a specific campaign (paid or not.)

Who does this: The person responsible for executing the campaign.

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