DIGITAL SOP 002: Conduct a thorough on-page SEO evaluation on a webpage

Last Updated / Reviewed: April 15th, 2024

Execution Time: ~1-2 hours

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    Goal : To execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.

    Ideal Outcome: The end-user receives a comprehensive audit that lets them know the state of a specific webpage is in, along with specific action steps on what to do next.

    Why this is important: In order to fully optimize a web page for more organic traffic from search engines.

    Where this is done: In your browser, Google docs, Google sheets, along with a handful of additional 3rd party tools.

    When this is done: Anytime you need to audit a webpage to increase organic traffic.

    Who does this: The person responsible for SEO, or client relationships, at your company. A freelancer or VA.

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