Goal: To improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic.
Prerequisites or requirements: Your website should already have indexed pages to fully perform this recipe.
Why this is important: On-page optimization is absolutely crucial for your SEO efforts, to rank for competitive keywords your pages will need to be properly optimized.
When this is done: Periodically, every few months depending on how often you create new content. If you always frequently produce highly optimized pages and content, you may review them every 6-12 months.
Who does this: The person responsible for Search Engine Optimization.
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