DIGITAL GUIDELINES 018: How to prioritize and Execute A/B experiments on your website?

Last Updated / Reviewed: May 17th, 2022

Goal: To properly brainstorm, prioritize, structure and implement A/B tests for your business.

Prerequisites or requirements:

• You need to have Google Optimize set up on your website.
  • Related SOP: SOP059- How to Setup Google Optimize on your Website;

• You should have Google Analytics’ conversion goals set up on your website.
  • Related SOP: SOP021- Setting up Conversion Goals in Google Analytics;

Why this is important: Without a proper A/B testing process and prioritization in place, you are not able to confidently make business or UI/UX decisions.

When this is done: Every time you want to run a new A/B test or a batch of A/B tests.

Who does this: The person responsible for marketing strategy or conversion rate optimization in your business.