Goal: To apply a solid naming convention to your Marketing data.
Prerequisites or requirements: This recipe assumes you’re using Google Analytics and/or running Facebook Ad campaigns.
Why this is important: A clear naming convention will make it easier and more efficient for you and anyone that works with you to get better control over your marketing initiatives and to report on them.
When this is done: Immediately if a naming convention is not in place yet and the business is using Google Analytics or Facebook Ads. Periodically (i.e. every three months) to make sure the naming convention is still up to date and being applied correctly.
Who does this: The person responsible for analytics or paid ads at your company.
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