Goal: To start generating leads at scale on your own branded landing page using Facebook Ads.
Prerequisites or requirements: One of the steps of this recipe is performed on Instapage but similar steps can be followed using any other landing page building tool.
Why this is important: Generating leads using your own landing page gives you better control of your brand and quality of your leads.
When this is done: Every time you want to start a new lead generation campaign.
Who does this: The person responsible for digital marketing, possibly with the help of a web designer and a web developer (most likely not required).
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