Goal: To identify the keywords that you should be aiming to rank for, find relevant link opportunities and reach out to the respective sites to grow your external links.
Prerequisites or requirements: Some sections of the SOPs are performed using tools like Ahrefs, KWFinder or Buzzstream, but similar steps can be performed using competing tools.
Why this is important: Link building is an essential element of SEO. If you want to rank for competitive queries, you will need to build links.
When this is done: Whenever you want to build links to your site. The frequency will depend on how many resources you have, how competitive your niche is, and how much content you have.
Who does this: The person in charge of SEO / link building for your site.
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