Goal: To have a solid technical SEO foundation on your website, touching all bases like URL structure, meta tags, robots.txt, sitemap, content, tools, data collection, and more.
Prerequisites or requirements: Part of this recipe covers how to perform these tasks using WordPress but similar steps can be taken on any other CMS. Many times the SOPs offer these alternatives as well.
Why this is important: Having the right tools and structure in place will make it much easier for you to rank in search engines. A technically poor website will be harder to rank than an optimized one.
When this is done: Usually only once per website/domain. But you can revisit some sections of the recipe every 6 months to make sure everything is still optimal.
Who does this: The person responsible for SEO.
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