Goal: To go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.
Prerequisites or requirements: Usually you would have a website or blog to publish the content once it’s created.
Why this is important: If you want to grow the organic traffic that you’re getting from search engines, you need excellent targeted content and a process that scales.
When this is done: Usually this would be done periodically, whenever you want to start creating content targeting a different topic, or every few months just to make sure your current roadmap is still solid.
Who does this: The person responsible for SEO or content marketing.
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