Goal: Grow your email list by using a lead generation popup.
Prerequisites or requirements: To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: Shopify, Squarespace, or Wordpress.
Why this is important: It helps you grow your email list in an organic way without disrupting the user experience.
When this is done: Installing Sumo is done once. After that, you can add as many pop-ups as you wish according to your rules.
Who does this: The person responsible for conversion rate optimization.
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