Goal: Set up Google Optimize (the A/B testing tool) on your website, from scratch.
Prerequisites or requirements: Some of these steps require you to be running either Wordpress, Squarespace, or Shopify. If you aren’t, you will have to perform similar instructions on your own CMS.
Why this is important: A/B Testing allows you to make careful data-driven changes to your user experience. Google Optimize is free and integrates perfectly with your existing Google Analytics property.
When this is done: Only once per website.
Who does this: The person responsible for Website Management, Analytics, Conversion Rate Optimization.
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