Goal: To take a Facebook Ad campaign all the way from idea to execution.
Prerequisites or requirements: You will need to be ready to launch Facebook Ad Campaigns, this means having an ad account, having installed the pixel, and tracking conversions on your site. If you haven’t done so already, follow Recipe 003 – Get Ready to run Paid Ads on Facebook.
Why this is important: To succeed with Facebook Ads you will need a solid, repeatable, and scalable process in place that sets you up for success and allows you to learn every day from your past results.
When this is done: Every time you want to launch a new Facebook Ads campaign.
Who does this: The person responsible for Paid Media.
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