DIGITAL GUIDELINES 003: How to prepare yourself to launch paid advertisements on Facebook?

Goal: Prepare your business to run Facebook Ads for the first time from scratch.

Prerequisites or requirements: You will need to have a personal Facebook account. To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: Shopify, Squarespace, or Wordpress.

Why this is important: Facebook Ads allow you to promote yourself to the 2 billion active Facebook users worldwide.

When this is done: Only once per website usually.

Who does this: The person responsible for Paid media or Analytics, possibly with the help of the person responsible for Website Development.