Goal: Increasing the ranking of a specific page on search engines by fixing On-Page SEO issues and launching a link building campaign to increase Page Authority.
Prerequisites or requirements: You should have performed keyword research already to know which keyword you want to optimize for. If you haven’t already you can follow SOP 011 here.
Why this is important: Optimizing your existing content is a low-hanging-fruit approach you should take to grow your traffic from search engines since it does not require you to create new content.
When this is done: When you have a piece of content that you want to rank better.
Who does this: The person responsible for SEO or content marketing.
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