Last Updated / Reviewed: May 17th, 2022
Goal: To create two simple Google Display Network and Facebook Ads campaigns that target those who are closest to purchase.
Prerequisites or requirements: You will need to be ready to run Google Ads and Facebook Ads to fully perform this recipe. If you aren’t yet, follow R003 – Get ready to run paid ads on Facebook and R014 – Get ready to run paid ads on Google.
Why this is important: Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again.
When this is done: You might only need to set up the campaigns once, but just as with any other paid traffic campaigns, you will want to review their performance frequently.
Who does this: The person responsible for paid advertising.
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