Last Updated / Reviewed: March 25th, 2024
Execution Time: ~30 minutes
Goal: To reverse engineer your competitor’s Google Ads strategy.
Ideal Outcome: You have a standardized audit that shows you what your competitor is doing (including the exact ads they promote).
Prerequisites or requirements: You will need ahrefs, a paid tool (lite plan).
Why this is important: Your competitors (especially if they have been investing in ads for longer than you) might have been optimizing their Google Ads strategy for a while, and they might have strategies in place that you could apply yourself.
Where this is done: ahrefs and Google search.
When this is done: As soon as possible, ideally when you start your business or using Google Ads. After that, you should be monitoring your competitor’s moves at least every month.
Who does this: The person responsible for Google Ads.
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