DIGITAL SOP 097: Confirming ownership of your domain in Facebook Business Manager

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5-10 minutes

Goal: Verifying your domain in Facebook Business Manager.

Ideal Outcome: Facebook is able to correctly verify ownership of your site.

Prerequisites or requirements: You should have created a Business Manager account for your site (you can follow SOP 010 to learn how to do that). Plus, you’ll need to have access to your domain registrar (e.g. GoDaddy, Google Domains, Dreamhost, Siteground, Cloudflare, etc)

Why this is important: Several reasons, the main one is related to the Facebook updates related to the release of iOS 14. Facebook Ads will now only allow you to track up to 8 conversion events to be configured per domain — before you configure those events, you’ll need to verify your domain.

Where this is done: In Facebook Business Manager, and in your domain registrar.

When this is done: Before you run any Facebook Ad campaigns.

Who does this: The person responsible for Facebook Ads.