DIGITAL SOP 077: Configuring Search Console data in Google Analytics

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5 minutes

Goal: To configure Search Console data in Google Analytics;

Ideal Outcome: To have Google Search Console data being reported inside your Google Analytics account;

Prerequisites or requirements: You must have configured Search Console for that domain. If you haven’t already you will need to follow SOP020 – Setting up Google Search Console first.

Why this is important: By bringing Search Console data to Google Analytics you’ll be able to take advantage of Google Analytics powerful reporting features and centralize your Web Analytics data in a single spot.

Where this is done: In Google Analytics and Google Search Console.

When this is done: Only once. If you haven’t done it before you’ll want to do it now.

Who does this: The person responsible for SEO or Analytics in your organization.