DIGITAL SOP 033: Ensuring accurate tracking of subdomains in Google Analytics

Last Updated / Reviewed: March 25th, 2024

Execution Time: 10-20 minutes

Goal: To make sure your Google Analytics setup is correctly configured to track your subdomains.

Ideal Outcome: You are tracking your users and sessions correctly across your subdomains.

Pre-requisites or requirements: You must have Google Analytics running on your website, If you haven’t done it yet you can follow SOP 009.

The specific steps on this SOP apply only to Universal Google Analytics (not Google Analytics 4). If you followed other MyDigitalAcademia SOPs to create your Google Analytics account or if you set up Google Analytics before October 2020 you most likely have a Universal Analytics property.

Why this is important: Having a faulty set up might make you lose important information about your visitors and skew your data affecting your business decisions.

Where this is done: In Google Analytics and Google Tag Manager.

When this is done: Only once. When setting up Google Analytics or when performing a check to make sure your current setup is working properly.

Who does this: The person responsible for website management, or analytics.

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