Last Updated / Reviewed: March 25th, 2024
Execution Time: ~1 hour
Goal: Setting up a clear set of editorial guidelines guest bloggers can follow when they want to submit articles to your site.
Ideal Outcome: Anyone who wants to publish guest articles on your site will know how to adapt them to your site’s style, your business goals, and your target audience.
Pre-requisites or requirements: You need a blog section on your website, or even a stand-alone blog. Furthermore, you will also need an email address – If you don’t have an email address based on your domain name, check out SOP 048 to learn how to do it.
Why this is important: You want all content published on your website to be homogenous and fully aligned with your business goals. Setting up clear editorial guidelines for guest bloggers will help you achieve this.
Where this is done: We have also created a template you can use when creating the editorial guidelines. If you feel more comfortable, you can always use a word processor (such as Google Docs) to create the guidelines. Once you have drafted them, you can upload the editorial guidelines to the desired page on your website.
When this is done: Preferably, before you start accepting guest article submissions.
Who does this: You, your VA, your Content Manager/ Strategist
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