DIGITAL SOP 061: How to launch a lead generation campaign with Meta Lead Ads

Last Updated / Reviewed: 02/08/2024

Execution Time: 1 hour

Goal: To launch a Meta Lead Ads campaign and integrate it with your email service provider (ESP).

Ideal Outcome: Your Meta Lead Ads campaign collects leads for you on autopilot, and your email marketing workflows are nurturing those leads.

Why this is important: A scalable, easy-to-set-up and maintain lead generation campaign could make or break your business.

Where this is done: In Meta Ads Manager, Business Manager, and your current ESP provider.

When this is done: Every time you want to launch a new Meta Lead Ad campaign.

Who does this: The person responsible for Paid Advertising or Email Marketing.

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