Last Updated / Reviewed: 01/09/2024
Execution Time: 10 minutes
Goal: To link your Google Merchant Center to your Google Ads account.
Ideal Outcome: You successfully link your Google Merchant Center to your Google Ads account.
Prerequisites or requirements:
You will need a Google Merchant Center and a Google Ads account. To set up a Google Merchant Center, refer to SOP 213 (web version) on how to set up Google Merchant Center. If you do not have a Google Ads account, go through SOP 014 (web version): Creating a Google Ads account.
Why this is important: Linking up your Google Merchant Center account to Google Ads is advantageous for your business. You will be able to utilize retail-centric Google Ads campaign tools and the data-centric power of Merchant Center to improve your presence on the web.
Where this is done: In Google Merchant Center and Google Ads.
When this is done: Only once.
Who does this: The business owner/manager or the local/agency digital marketer.
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