Last Updated / Reviewed: Feb 15th, 2023
Execution Time: ~30 minutes
Goal: To set up shipping returns in Google Merchant Center and provide customers with a seamless and hassle-free return experience.
Ideal Outcome: Customers can initiate a return from the Google Shopping interface, and merchants will be notified to process the return and refund the customer.
Requirements or prerequisites: Before setting up shipping returns in Google Merchant Center, merchants must have an active Google Merchant Center account and a returns policy information link from the company’s website.
Why this is done: To provide a better customer experience and increase customer satisfaction. Merchants can build customer trust and encourage repeat purchases by offering easy returns.
Where this is done: In Google Merchant Center.
When this is done: Anytime. However, it is recommended to do this before launching any new products or promotions to ensure that customers have a smooth return experience.
Who does this: This may include the business owner, marketing team, or operations team, depending on the size and structure of the organization.
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