Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5 Mins
Goal: Set up a form submission event in Google Analytics 4 via Google Tag Manager.
Ideal Outcome: You’re successfully tracking form submissions on your site.
Prerequisites or requirements: You need to have edit access to Google Analytics 4 and Google Tag Manager account.
Why this is important: Tracking form submission events on your site allows you to create conversion goals around for lead generation, newsletter sign up and more.
Where this is done: Google Analytics 4 and Google Tag Manager.
When this is done: After you’ve set up Google Analytics 4 on your site.
Who does this: The person responsible for web analytics.
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