DIGITAL SOP 166: Set up lead monitoring in Google Analytics 4

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5 Mins

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Goal: Successfully track lead sign ups in Google Analytics 4.

Ideal Outcome: Starts tracking leads sign up on the conversion report in Google Analytics 4.

Prerequisites or requirements: You need to have an existing Google Analytics 4 account. If you don’t have one, follow the SOP here and create one.

Why this is important: Set up lead generation tracking on Google Analytics so you can track leads generated from your blog, landing page, or any of your lead generation campaigns.

Where this is done: Google Analytics.

When this is done: After you’ve set up a lead generation page on your website.

Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.

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