Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5 Mins
Goal: Successfully create a landing page report in Google Analytics 4.
Ideal Outcome: To be able to view landing page session data and segment these users based on traffic sources.
Prerequisites or requirements: You need to have an existing Google Analytics 4 account.
Why this is important: The landing page report tells us a lot about how visitors arrive on our websites. You can further segment this data to identify the attributes of these visitors and how they behave following the first interaction.
Where this is done: Google Analytics 4.
When this is done: After you’ve set up Google Analytics 4 on your site and have generated traffic for a period of time.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
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