DIGITAL SOP 155: Set up Mentions in Local directories

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~15 – 30 Mins

Goal: Add your business name and address to popular data aggregators and directories, in order to increase links and mentions.

Ideal Outcome: You’ll successfully list your business on Neustar Localeze (a data aggregator which includes multiple business directories ), Apple Maps and Bing Places.

Prerequisites or requirements: You need to clearly identify your business NAP (Name, Address & Phone number).

Why this is important: Local citations (mentions of your business Name, Address and Phone) help validate that your business actually exists, and helps increase your authority, your rankings in local SEO results.

Where this is done: Neustar, Apple Maps, and Bing Places.

When this is done: After you have established a business name, address, phone number, and have a website that is live with a “contact us” page.

Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your local business.