DIGITAL SOP 138: Set up a Google Search Campaign

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~15 – 30 Mins

Goal: Successfully set up a Google Search campaign for your website.

Ideal Outcome: An up and running Google search ad campaign to drive traffic to your website.

Prerequisites or requirements: You need a Google Ads account. If you don’t have one please follow SOP 014: Create a Google Ads account.

Ideally, you will have done the keyword research necessary to launch the search campaign. If you have not, follow SOP 147: Perform Keyword research for Google Ads.

Why this is important: Google Search ads allows you to focus on the people who are searching for what your business offers and convert them into visitors, leads, or customers.

Where this is done: Google Ads manager.

When this is done: When you wish to acquire customers and get them to find your products and services through Google search.

Who does this: Marketing manager or person responsible for media buying.