DIGITAL SOP 139: Establish a Remarketing Audience in Google Ads Manager

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~3 – 5 Mins

Goal: Successfully set up a remarketing audience for your retargeting campaigns.

Ideal Outcome: An up and running Google search remarketing ad campaign to drive sales, lead or traffic to your website.

Prerequisites or requirements: You need a Google Ads account. If you don’t have one please follow SOP 014: Create a Google Ads account.

Why this is important: Users who already know your business are more likely to convert. Hence, targeting these potential customers are great low hanging fruit opportunities.

Where this is done: Google Ads manager.

When this is done: When you wish to target customers who have interacted with your website, app, or Youtube channel and convert them into leads or customers.

Who does this: The person responsible for media buying.