Last Updated / Reviewed: March 25th, 2024
Execution Time: 30 minutes – 2 hours (depending on the account)
Goal: Optimize a Google Business Profile listing.
Ideal Outcome: Your Google Business Profile listing contains all the information necessary for potential customers to find you through search engines.
Prerequisites or requirements: You need to have a Google Business Profile account already set up for this business. If you don’t have one already, follow SOP 100: Set up a new Google Business Profile account to do that. If a Google Business Profile account already exists, you need to have access to manage it.
Why this is important: An optimized Google Business Profile listing is a fundamental element of local SEO. It allows businesses with physical presence to acquire new customers through Google.
Where this is done: In Google Business Profile.
When this is done: Optimization of your Google Business Profile will be done once only when there are changes to your business profile that needs to be reviewed.
Who does this: The business owner or the person/agency local digital marketing/SEO.
This content is reserved for our subscribers.
Discover our subscription offers !
Already a subscriber? I'm logging in