Last Updated / Reviewed: March 25th, 2024
Execution Time: ~30mins – 1 hour
Goal: Research a list of potential keywords to run a campaign for in Google Keyword Planner.
Ideal Outcome: A list of potential keywords to run a profitable campaign for.
Prerequisites or requirements: You need a Google Ads account. If you don’t have one please follow SOP 014: Create a Google Ads account.
Why this is important: Doing keyword research will help you find and select relevant, profitable keywords for your campaign to help you reach people who are interested in your product or service.
Where this is done: Google Keyword Planner.
When this is done: Before you run any Google search campaign.
Who does this: Marketing manager or the person responsible for media buying.
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