DIGITAL SOP 231: How to create a TikTok brand awareness campaign

Last Updated / Reviewed: Oct 19th, 2023

Execution Time: ~10 – 20 minutes 

Goal: Create a new TikTok brand awareness campaign in simplified or custom mode.  

Ideal Outcome: High reach and engagement from your new TikTok brand awareness campaign.  

Prerequisites or requirements: You will need to have a TikTok Ads Manager account before creating a TikTok campaign. Refer to SOP 229 (web version): How to set up a TikTok Ads Manager account if you do not have one. 

Why this is important: TikTok has been one of the world’s most downloaded apps in recent years. It is an effective way to engage with a wider audience (more than 150 countries). TikTok has a variety of ad formats and templates for you to choose from and enhance your brand awareness. 

Where this is done: In TikTok Ads Manager. 

When this is done: Whenever you want to launch a TikTok brand awareness campaign.

Who does this: The business owner/manager or the person/agency digital marketer.