Last Updated / Reviewed: Jan 11th, 2023
Execution Time: ~30 minutes to 2 hours (depending on the number of products)
Goal: To feed product data to your Google Merchant Center account.
Ideal Outcome: You successfully create and upload your product data to your Google Merchant Center.
Prerequisites or requirements: You will need a Google Merchant Center and Google Excel before setting up a shopping data feed. Go to Checklist Point for more information.
Why this is important: When you add your product data to your Google Merchant Center, it enables you to run shopping advertising and promote your products across Google’s various platforms. The Google Shopping data feed is crucial to the success of your Google shopping campaigns.
Where this is done: In Google Merchant Center and Google Excel.
When this is done: Whenever there are new updates to your products.
Who does this: The business owner/manager or the local/agency digital marketer.
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