Last Updated / Reviewed: Jan 12th, 2023
Execution Time: ~30 minutes to 1 hour
Goal: To create and activate your Performance Max campaign.
Ideal Outcome: You successfully create your Performance Max campaign in your Google Ads account and activate the campaign in your Google Merchant Center.
Prerequisites or requirements: You will need a Google Ads account before setting up a Performance Max campaign. You will also need a Google Merchant Center to activate the campaign and link it to your Google Ads accounts. Please refer to Checklist Point.
Why this is important: Performance Max campaigns help you reach more shoppers across all Google Ads channels, including YouTube, Search, Shopping, Gmail, Maps, and Discover.
Where this is done: In Google Merchant Center and Google Ads.
When this is done: Whenever there are new ad campaigns to be executed.
Who does this: The business owner/manager or the local/agency digital marketer.
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