Last Updated / Reviewed: Feb 15th, 2023
Execution Time: ~20 minutes
Goal: To verify your website on your Google Merchant Center.
Ideal Outcome: You successfully claimed and verified your website on your Google Merchant Center.
Prerequisites or requirements: You will need a Google Merchant Center account and a company website domain and hosting. Go to SOP 213: How to set up Google Merchant Center if you do not have the account.
Why this is important: Verifying and claiming your website on Google Merchant Center ensures you have the authority to manage product data, prevents unauthorized access, and accurately represent your products. It also grants access to tools like product data feeds, automatic item updates, and promotional features. Improved visibility on Google search and other services can result in higher traffic, sales, and revenue.
Where this is done: In Google Merchant Center and a website hosting platform.
When this is done: Once only when setting up a Google Merchant Center account.
Who does this: The business owner/manager or the local/agency digital marketer, with the assistance of IT personnel such as website developers in case of technical issues.
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