DIGITAL SOP 213: How to Set out Google Merchant Center

Last Updated / Reviewed: Feb 28th, 2023

Execution Time: ~ 1 to 24 hours (including Google approval time and how many products you have to upload)

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Goal: To set up a new Google Merchant Center account.

Ideal Outcome: You’ll have successfully created a Google Merchant Center for your business or for your client.

Prerequisites or requirements: You will need a Google account (like Gmail) and business information for further verification. If you do not have a Google account, please sign up here.

Why this is important: Setting up a Google Merchant Center account is fundamental for businesses to help people discover, explore, and buy your products online. With Google features and deep reporting tools, it offers different ways to get the right products to customers.

Where this is done: In Google Merchant Center.

When this is done: Only once – the first time you set up Google Merchant Center.

Who does this: The business owner, freelancer, or marketing manager responsible.

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