DIGITAL SOP 163: Set up a Google Analytics 4 Account

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5 Mins

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Goal: Set up a Google Analytics 4 account from scratch.

Ideal Outcome: Successfully create a Google Analytics 4 account ready to be implemented on your website or app.

Prerequisites or requirements: You need to have an existing Google account. If you don’t have one, you can create a Google account here.

Why this is important: Google Analytics 4 is the next generation analytics platform by Google (replacing the legacy platform Universal Analytics). It’s privacy focused as well as better suited to track the customer journey across platforms and devices.

Where this is done: Google Analytics.

When this is done: Before you make your website public.

Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.

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