DIGITAL SOP 126: Setting up a LinkedIn business page

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~1-7 Days

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Goal: Successfully create a LinkedIn page for your company or client.

Ideal Outcome: You will create a new LinkedIn company page and successfully set it up for growth and engagement.

Prerequisites or requirements: You need to have a personal LinkedIn account and a few criterias met. Refer to Prerequisites for setting up a LinkedIn company page for more details.

Why this is important: A LinkedIn company page allows your business to promote products and services, grow your company brand, recruit new talent, and engage with your community.

Where this is done: LinkedIn.

When this is done: When you plan to grow your client or your business’ online presence on LinkedIn.

Who does this: Marketing manager or business owner.

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