DIGITAL SOP 100: Create a new account on Google My Business

Last Updated / Reviewed: March 25th, 2024

Execution Time: 10 minutes (plus a few days to verify)

Goal: Create a new Google Business Profile account.

Ideal Outcome: You will successfully create a new Google Business Profile to manage your business account or your client’s business.

Prerequisites or Requirements: Google sends a physical postcard to verify that the business really exists — even if this business doesn’t offer a location to service customers, you will need to provide an address where Google can send this postcard.

Why this is important: A Google Business Profile account is fundamental for businesses that have a physical presence (either in a brick-and-mortar location or by servicing an area). A Google Business Profile account allows potential customers to easily find you when performing Google Searches for businesses in an area.

Where this is done: In Google Business Profile.

When this is done: Only once—the first time you set up Google Business Profile.

Who does this: The business owner/manager or the person/agency local digital marketing/SEO.