Last Updated / Reviewed: March 25th, 2024
Execution Time: 30 mins – 1h
Goal: To get a clear, visual, high-level document that everyone will understand, and that illustrates how your Facebook Ads and funnel are structured.
Ideal Outcome: You have a simple diagram that you can use to plan your campaigns before launching them.
Prerequisites or requirements: You need to have a clear idea regarding how your funnel works and its different stages and a Facebook Business Manager account account.
Why this is important: Making changes on your Google Drawings template is much easier than doing them once they are already live on Ads Manager, besides that you get a clear picture on what’s overlapping and what’s missing.
Where this is done: In Google Drawings.
When this is done: Every time you’re starting a large Facebook Ads campaign.
Who does this: The person responsible for Facebook Ads media buying.
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