Last Updated / Reviewed: March 25th, 2024
Execution Time: ~15-30 minutes
Goal: To add Google Analytics to a Shopify store and verify that it is working properly.
Ideal Outcome: Google Analytics is properly added without any technical issues.
Prerequisites or requirements: None.
Why this is important: Google Analytics is the most popular tool to measure website data to gather visitor insights. With it, you will be able to know the amount of traffic you are getting, and how your visitors are behaving inside your website.
Where this is done: In Shopify’s Admin Panel and Google Analytics.
When this is done: Only once—the first time you install Google Analytics.
Who does this: The person responsible for website management, or analytics.
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