Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5-10 minutes
Goal: To add Google Tag Manager to a Shopify store.
Ideal Outcome: Google Tag Manager is properly installed without any technical issues.
Prerequisites or requirements: You need to have Google Analytics on your store. If you haven’t done it yet, you can follow SOP067 – How to add Google Analytics to a Shopify Store.
Why this is important: Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site.
Note: If you want to add Google Analytics to a Shopify store, do not do it through Google Tag Manager but follow SOP 067 – How to add Google Analytics to a Shopify Store instead. However, Google Tag Manager is still the most recommended way to deploy other scripts to your Shopify site.
Where this is done: In your Shopify admin panel and Google Tag Manager.
When this is done: Only once—the first time you install Google Tag Manager.
Who does this: The person responsible for website management or analytics.
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