Last Updated / Reviewed: 02/06/2024
Execution Time: 30min-2h
Goal: To properly structure and implement an A/B testing culture across your business;
Ideal Outcome: You’ve flawlessly planned, executed and analyzed an A/B test on your website and are able to determine whether a variant should be implemented definitively on your website or not, based on actual data.
Prerequisites or requirements:
- You need to have Google Optimize setup on your website.
- SOP059 (web version).
- You should have Google Analytics’ conversion goals setup on your website.
- SOP 021 (web version).
Why this is important: Without a proper A/B testing process in place you are not able to confidently make business or UI/UX decisions.
Where this is done: In Google Optimize;
When this is done: Every time you want to test a new hypothesis on your website;
Who does this: The person responsible for Conversion Rate Optimization;
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