Last Updated / Reviewed: March 25, 2024
Execution Time: ~15-30 minutes
Goal: To add Google Analytics 4 to a site using Google Tag Manager and verify that it is working properly.
Ideal Outcome: Google Analytics 4 is properly added & configured without any technical issues.
Pre-requisites or requirements: You need a Google Analytics 4 account created. If you haven’t created one yet then follow this SOP. Also, you should have installed Google Tag Manager on your site. If you haven’t added Google Tag Manager to your site, you can check out our Google Tag Manager Installation SOPs for WordPress, Shopify, or Squarespace.
Why this is important: Google Analytics is the most popular tool to measure website data to gather visitor insights. With it, you will be able to know the amount of traffic you are getting, and how your visitors are behaving inside your website.
Where this is done: In Google Tag Manager and Google Analytics.
When this is done: Only once—the first time you install Google Analytics.
Who does this: The person responsible for website management, or analytics.
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